Technology and Public Relations are two practices that are fairly young compared to other sectors of the professional business world. Technology, although it has always existed, has had incredible booms in the 21st century creating a lifestyle our parents could never have imagined in their childhood. Similarly, public relations is an industry that is fairly new, only really becoming an organized practice in the 20th century. Although both industries are young, they have developed incredibly with the purpose helping all different types of business including each other. Technology for Public Relations and Technology Public Relations are necessary business tools that should not be ignored.
Technology for Public relations is especially important for global firms or Public Relations firms with clients that are global. It speeds up the transfer of information and helps people access information more uniformly and accurately. Social media technology like Twitter and Facebook are essential for PR professionals, as well as online media trades that can be updated a lot more quickly and consistently than print trades: the original outlet for PR press releases, etc. There is no doubt that Public Relations could not exist without the aid of technology.
However Technology Public Relations has a strong influence as well. Technology is a booming field and therefore competitors are growing and present. Technology public relations will differentiate one product or group from another and establish a relation with the audience that stands out against competitors.