Most people want to do business with companies which they know, like and trust. Today, thanks for blog, Twitter, and Facebook, personal relationship can grow more. No longer are you just the store down the street. You are a person who can understands your customers' needs, someone who can be believed for customer services and quality. An advertisement in the billboard or magazines would never made that type of loyalty.
Interacting with your potential clients doesn't have to be time consuming. Sites such as Hootsuite.com allow you to update Facebook, Twitter, and LinkedIn in a matter of minutes. In addition, whenever you come across an informative website that might benefit your audience, click the Hootlet tool to instantly send the web address to those networks.
Once you start reaping the benefits of positive customer interaction, why not add audio and video to your online marketing efforts? A simple two or three minute video uploaded to YouTube will add another dimension to your business. It could be a tip on how to use one of your products or questions about when your service might be needed. If you prefer photos and PowerPoint slides, go to Animoto.com and create a short film complete with royalty free music, then upload that to YouTube.
Host your own Internet radio show at BlogTalkRadio.com. The show can be live or pre-recorded, anywhere from 15 minutes to an hour, a one-time event or a regular listing. Interview someone or use the time to discuss a topic of interest to your listeners. The resulting audio can be downloaded via iTunes or placed on your website for future visitors.
When using social media tools, always include a link back to your website for more information. Not only will you gain traffic to your site, but all of those inbound links from high ranking websites will help your position in the search engines. It's possible to get your site on the first page of Google simply by posting a video on YouTube.
Promoting your business on the Internet can be an enjoyable way to reach out to your target market. By knowing your objectives, you can focus on using the right methods of social media for you.