If you are ever wondering how Apple actually works and earns as much profit as possible, then the article titled “Inside Apple” by Adam Lashinsky may be the best answer for you. Recently released by Fortune, the article offers dozens of insights into the business and culture at Apple - the ruthless corporate culture and the mindset of its CEO, Steve Jobs. The article not only unveils the way Apply runs but also provides the mysterious operation that all business executives in the world would love to understand. “Inside Apple” is compiled thanks to interview with former employees including Guy Kawasaki who later described his boss Jobs as “It’s OK to be an asshole.” The operation in Apple, which becomes the most valuable corporation in the world, is unveiled to be brutal and unforgiving place, all decisions are swift and communication is articulated clearly from the beginning.
“Inside Apple” by Adam Lashinsky in Amazon’s Kindle store
Apple Secret 1: Jobs unforgives Failure
When one product fails, it is not a pretty sight at 1 Infinite Loop on that day. The perfect example is the MobileMe. MobileMe was debuted in the summer of 2008 when Apple also launched the first version of iPhone. However, the e-mail system MobileMe was criticized for lost e-mails and bad service. Steve Jobs later gathered the team at Apple’s Town Hall and asked, “Can anyone tell me what MobileMe is supposed to do?” and fired most of them.
Steve Jobs
Apple Secret 2: Top 100 Meeting
Top 100 is the exclusive group of best and the exceptionally brightest employees at Apple who often have close talk about the future of Apple with Steve Jobs. The Top 100 members often have top-secret, three-day strategy meeting at an undisclosed point. The members are not allowed to note their meeting on the calendars and drive to the place. On Monday, Jobs officially discusses projects with other executives and has a marketing and communications meeting on Wednesdays.
Steve Jobs
Apple Secret 3: Speech for Vice President
Steve Jobs always give a little talk to the employees whenever they are promoted to be Vice President at Apple. The speech is about difference between a janitor and a Vice President. His hidden message is to emphasize that Vice President has no excuse for failure; you are responsible for any mistakes happening despite what you say.
Speech for Vice President
Steve Jobs: unveils iPhone 4
Related links:
Six secrets behind Steve Jobs’ success
Hilarious Photos of Steve Jobs – CEO of Apple
A Look At Steve Jobs - What Happens To The Apple When It Loses Its Core? Part 1
How Apple Works: Most Inside Secrets by Fortune