The Facebook Deals that were reportedly launched on Tuesday, April 26, 2011 in five targeted cities including Atlanta, Austin, Dallas, San Diego and San Francisco is believed to possibly defeat competitors like Groupon, LivingSocial and Gilt.
The Facebook Deals will concentrate on offering discounts for group activities such as 75 percent off bowling for six people or 50 percent off movie tickets for four. Besides, you can buy local deals, using your credit cards or Facebook credits.
Because Facebook now has around 500 million users so its new Deals will help businesses offer bargains and discounts to drive traffic and build customer loyalty. Moreover, the average number of Facebook friends per user is 130, which means when a firm offers a Facebook user a Facebook deal, it can be noticed by 130 others.
Facebook Deals are simple and sharable digital coupons while a Groupon deal demands a certain number of purchases before being unlocked and other sites add similarly arbitrary limits like location
It is a big loss for Facebook when Facebook Deals don’t have a mobile app at launch in comparison with its competitors like Groupon, Gilt and LivingSocial
When you try to buy a Deal, the “Post to profile” is selected by default. Therefore, make sure that you deselect if you don’t want all your friends to know you have just bought tickets to a seafood buffet
Facebook Deals uses its enormous user base to make group purchases much easier. For example, you can invite friends to a Deal without being “that guy” that gets everyone to sign up for another new service
Facebook Deal pages is a mix of Groupon’s basics like location, redemption instructions and overview and the commenting features of fans or event pages
Users can buy something with their Facebook credits but Facebook credits are reportedly unavailable for purchasing physical goods at lunch
News Feed is the biggest advantage Facebook gets to compete over competitors. It opens up the deals to the site's 600 million users
Heating to "Accounts > Notifications > and View Settings for: Deals" to keep the social dealing out of your finely tuned Notifications
Facebook will expand Deals to more cities besides Atlanta, Austin, Dallas, San Diego and San Francisco
The early Facebook Deals concentrate on activities that can be done with friends such as private parties, group meals and adventures