Facebook: 8 Most Successful Brands

in Technology

Started in 2006 as a networking site for students of Harvard University, Facebook has transformed to be the leading social networking website which allows people to communicate with people all around the world, share pictures with friends and advertise their products to customers. Dave Kerpen, the CEO of the social media agency Likeable, has compiled a list of eight brands that find best success on Facebook.

 

The Pampered Chef

The Pampered Chef, the global company providing kitchen tools, food products, and cookbooks in Addison, Illinois started Facebook page in a national conference. Less than 24 hours later, the page has 10,000 likes and a number rising up to over 260,000 likes now. The lesson earned here is to ask for “Like” on Facebook page from staffs, customers and consultants.


The Pampered Chef

The Pampered Chef

 

Oreo

Oreo’s Facebook homepage is consistently updated with fun information, links and pictures which help to attract more than 19 million fans all over the world. Furthermore, the showcase called “World’s Fan of the Week” which uploads Oreo fans in profile picture really works in building connection with customers.


Oreo

Oreo

 

Boloco

The Boloco, an American chain of restaurants, sets its Facebook page as a “Place” Page which gets viewers engaged by fun reviews and showcase.


Boloco’s Facebook

Boloco’s Facebook

 

1-800-Flowers.com

1-800-Flowers.com is one of the first brands to allow customers to buy flowers online inside Facebook. Especially, the number of “Like” click for all products on Facebook is visible on their website which helps buyers choose the right gifts easier.


1-800-Flowers.com

1-800-Flowers.com

 

Restaurant.com

Restaurant.com is a perfect place to seek for new restaurants and new eating tips. The Facebook page has 140,349 likes at this time.


Restaurant.com

Restaurant.com

 

Vitamin Water

Vitamin Water has been successful on Facebook for years. The company keeps over 2.3 million fans occupied with frequent posts, pictures, links and videos. In addition, they are responsive to questions of fans.


Vitamin Water

Vitamin Water

 

LOFT

Last June, LOFT disappointed viewers by supermodels wearing their clothes. Then, they post photos of their own staffs wearing the fashionable clothing and received positive respond from fans. That boosts the Fan Page members from 50,000 to 250,000.


LOFT

LOFT

 

Brooklyn Museum

The Brooklyn Museum uses a variety of pictures and art apps on the Wall. Otherwise, the Museum’s Facebook homepage shows lots of other organization’s pages and artist pages to set up interaction for the fans.


Brooklyn Museum

Brooklyn Museum

 

Oreo: One of 8 Most Successful Brands on Facebook

 

Related links:

Facebook’s Victims

Facebook Marketing

Facebook Fanaticism

Author Box
Groshan Fabiola has 344 articles online and 12 fans

Jason Ford works as a web developer and an editor of a weekly technology magazine. With the passion in technology, he has published numerous articles to provide readers

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This article was published on 2011/05/27